How will the world of search engine optimization change in 2020? What new trends will emerge, which trends will die and which will continue in the next year?
Search engine optimization involves designing a good website that differs from those of the competition and that makes it easier for users to find the content they are looking for, especially when they find it through search results.
That’s why you should know what SEO trends are on the horizon so you can update your content accordingly and make sure what more prospects and customers find it in the search engine results.
In this post, we will delve into seven of the most important SEO trends by 2020. Let’s go there!
- Voice search
- Video content
- Featured fragments
- Mobile optimization
- CTR and residence time
- Quality content
- Improved user experience
# 1 SEARCH BY VOICE
Voice searches affect SEO to a large extent since it involves asking questions by voice instead of entering search queries. Subsequently, the terms have become more conversational and specific.
With the increasing use of mobile devices, voice searches are becoming a popular trend among internet users. These searches are not only performed on phones but can also be performed on voice assistants at home, such as Amazon Echo and Google Home.
When using voice searches, the search engine must do more work to obtain the relevant information that the user is currently looking for, making short and choppy keywords lose importance.
It is expected that by 2020, more than 50% of all Internet searches will be initiated through voice. Therefore, your content should acclimate to this new trend to stand out in the existing search engines.
# 2 VIDEO CONTENT
Like the popularity of voice searches, videos are also becoming an equally popular means of information. Video platforms such as YouTube and Vimeo are the new forms of televisions for people.
The new generation of Internet users prefers to browse and get information using videos because they are easier and less time-consuming. Therefore, you cannot miss most of the video content for your business.
Many companies are already using YouTube as a social media platform that helps them not only generate traffic but also acquire customers. To take full advantage of this trend, you should create videos with high-quality content and optimize it for SEO.
You must use the video site map to inform Google about your keywords and related information. Keywords must be used correctly in video metadata and must be shared on other social media platforms.Assignments Planet website I found one of the best essay help UK have started working on this strategy to get their website optimized according to the new upcoming trends of google.
# 3 FEATURED FRAGMENTS
In recent years, Google has been renewing the search engine to make the user experience easier by solving any type of problem that defines its functionality.
Featured fragments are a good example of better user experience. Based on the query searched by users, Google ranks the best result as a fragment. This snippet is ranked above search result # 1.
These fragments generate about 55% of clicks. Therefore, this trend cannot be taken lightly, taking into account that more than half of the clicks are handled through fragments. In 2020, the use of fragments will increase, and more queries will have presented fragments.
# 4 MOBILE OPTIMIZATION
A website that does not have a mobile version can lose most of its users in the coming years since mobile web pages are a growing trend that will become even more popular in 2020.
However, technology and how people find information through their mobile devices is advancing so much that it is not enough to have a mobile website: the interface must be easy to read, capture people’s attention and then have the ability to answer your questions or less keep them entertained.
Studies show that 4 out of 5 consumers perform local searches on search engines using their mobile devices. And as you can see below, searches on smartphones are 80%, while searches on computers and tablets combined represent 20%:
Since more people are searching from their smartphones than from a computer, it is important to have a mobile version for your website to reach as many people interested in your product.
Your pages should be optimized for mobile devices if you want to keep up with your competitors. And keep in mind that the higher you are on the Google mobile page index, the more prominent your page will be.
# 5 CTR AND PERMANENCE TIME
As people get more used to fast Internet connections and have a lot of information at their fingertips at all times, the click-through rates (CTR) of the website/email and the length of stay will still be most important in the success of your SEO efforts.
Both metrics are important as they show a great understanding of web browser satisfaction. By seeing how long they remain on a page or what other links they are clicking on, the person can tell the seller how interested he is in his content and if he is finding what he is looking for.
The more time spent on a page generally indicates how satisfied a person is to find what they are looking for, but we are likely to see more SEO in this factor by 2020.
# 6 QUALITY CONTENT
Online ads still work to boost business, but we will see that they will become even more expensive in the coming years. And unfortunately, there is no guarantee that customers will respond to your ads.
Crafting quality content has become very significant in SEO. It is useful, timely and actionable by immediately helping users get answers to your questions. But what constitutes quality content is relative and for companies that are just beginning in the world of SEO, browsing everything can be confusing.
However, remember that the goal of creating quality content is aimed at users: content that helps people respond to a need and provides more than enough information to make a decision and take action.
This content should be well researched and follow a logical structure that makes it clear and easy to read.
The informal items, informative and quality are the only type of content that will increase the popularity of a website in 2020 and beyond, as consumers online are intelligent and quick to detect and ignore ads that are too advantageous.
What people want is educational content delivered in any form, such as blog posts, videos, podcasts, info-graphics, etc. Find out the best quality content Assignments Planet are posting on their blogs and website which will help them to fit on the latest trend of Google.
# 7 IMPROVES THE USER EXPERIENCE
No matter how good your content is, none of that matters if your web page doesn’t load quickly or if it doesn’t have a simple interface to understand.
It is proven that Internet users leave a web page if it does not load in a few seconds, this being a very important factor in the world of SEO. In fact, a 1-second delay in the loading time of the page can result in a great loss for your business.
Once you have improved the speed of your page, you should also make your website easy to use, making it simple and easy to understand, following a logical structure.
These factors are the difference between your website being in the top positions of a search engine or not.