Look around you; everywhere you look the world is being run by some software or the other. In recent years, the rise of software has changed how we live, work, entertain, or rest. There is software for anything and everything.
The software can be both- B2C or B2B in nature. As a software development company, selling your software as a subscription or SaaS, as it is commonly called can be highly productive.
However, with so much competition all around, there are hundreds of software companies trying to attract the attention of a handful of customers.
The skill of the team, the quality of the product are important. Yet, at the end of the day, it comes down to operating a business and managing marketing and sales, just like any other business.
In this resource article, we look at some of the major mistakes that software development companies should avoid making.
Mistake 1: Not Exploring Multiple Sales Channels to Grow your Business
As a software development company, it is important that you need to ensure that your sales are operating at multiple levels. This means that apart from your regular email marketing and social media campaigns, you need to explore other options as well.
In recent years, cloud marketplaces have come up to help software development companies sell their software to different vendors. If you are the entrepreneur of a software company, you need to ask the question- what is aws marketplace?
You need to sign up on AWS, GCP, or Azure Marketplaces. List your company along with its software offerings. With these marketplaces seeing millions of businesses, this can emerge as a credible sales channel to grow your business.
Mistake 2: Creating Too Complex a Software with Confusing Packaging Options
There is no doubt that development teams are artists and creators. Yet at times this creation can come with its own subjective biases regarding the software that they have ended up creating. The software that has been created must be simple enough to understand.
You cannot expect a normal sales and marketing professional working in a logistics business to have the same level of skill, expertise, and knowledge as your Tech Lead. The goal of the software is to simplify the entire process, rather than complicate it.
In terms of appeal, software should be able to satisfy both ends of the spectrum. For example, it should be appreciated by experts in terms of architecture. But it should also appeal to commoners that can unpack it and start using it from day one.
Mistake 3: Sticking to just One Software or Service as an offering from the Business-
No matter how great you are, unless you create more products or services, you are not going to make it. Look at all the great software companies in the world. They have a range of offerings that are aimed at helping one client satisfy all the requirements of their digital ecosystem.
You can always start with one software but should look to expand to other products. R&D should be a constant feature of your business organization.
Clients are always averse to working with multiple software companies. It just makes their task of working and coordinating all the more difficult. They are always looking to work with a single software vendor that can help them with their range of requirements.
The Bottom Line
As a software development company, it is important to remember that you are trying to run a business. This means that you need to understand how things like sales, marketing, and customer engagement work. It does not matter whether you are great at creating software, that is always the foundation, but you need to ensure that other areas of your business are also taken care of. If you have any more questions that you want to raise, let us know in the comments section below. We will try to answer them.