Charitable giving, while helping people with needs, also helps your business to grow on many levels. We know that community development is an important undertaking. By supporting those types of initiatives through charitable giving, you become a valuable part of that. There’s a saying in business about doing well by doing good. If your company is active in supporting needs wherever and whenever they exist, it’s helping make the world a better place.
If you don’t already have a formal giving program in your company, here are four reasons why you might want to create one.
You’re supporting your community
Community development not only refers to building new infrastructure, parks and playgrounds; it also means setting up or supporting the people who call the community home. Think about where needs might exist: adoption centers, hospitals, daycare centers, preschool facilities, churches, organizations that minister to the needs of others are all examples. In addition, there are local events and programs that could really use your support.
Thomas Kane, an executive at Merrill Private Wealth Management in Chicago, is one of countless business leaders who support a number of local charities. He learned the practice from his parents, who also actively supported a range of needs and programs. Follow his example and get active!
You’ll actually grow your customer base
People appreciate companies that help others. This is evidenced by the number of companies that openly declare their commitment to a variety of charities and organizations, and by the profits they’re earning as a result. Of course, giving is the right thing to do, regardless of how it impacts the bottom line. The point is that, by being known as a company that helps society, you’ll be attracting customers who share your values, often choosing to buy from you rather than your competitors.
Your company will be perceived as trustworthy
Are there companies you trust? Maybe, but it takes a lot to earn that trust. The good news for companies that work to address social issues is that, in many cases, they’re preferred by customers who realize that you care for others. You’re helping them, and you’re helping your community. By doing both, you position your business as trustworthy.
You’ll set a great example for your employees
Many if not most people want to help others. It’s the right thing to do. When your company is proactive about supporting charitable initiatives, you’re telling your employees that you care. Employees want to know that they work for a good company, one that cares about the needs of others and is willing to put its money where its mouth is. Provide support and encourage your employees to do so as well. It might be a little or it might be a lot, but every donation helps.